Communicating clearly and effectively‌

Smiling Students on Playground‌ASD's Communications Department supports Anchorage’s students, staff and the community by providing accurate and timely information about student achievement, budget and other district initiatives. By working collaboratively with the superintendent, administrators, principals and all school staff, we are able to help them communicate clearly and effectively.

 

We focus our efforts on media relations, strong internal communications with our staff and crisis communications. The Communications Department also produces many publications, like our annual report to the community, Expect the Best; our weekly employee e-newsletter, Inside ASD; our monthly parent and community e-newsletter, and more.

 

The Communications Department supports schools and departments with its Publication Services and ASD-TV operations. We also maintain the district’s website and produce content for ASD’s Facebook, Twitter and YouTube accounts.

 

We are constantly looking for new ways to communicate with our families and the community. Contact us at news@asdk12.org or learn more about the staff below.

 

Meet the staff

 

Click on a staff member's name to learn more about his or her role.

 

Communications

 

Heidi Embley

Senior director

907-742-4158

embley_heidi@asdk12.org

 

 

Anita Powell

Customer service representative

907-742-4001

powell_anita@asdk12.org

 

 

Heather Marron

Assistant director of Communications

907-742-4151

marron_heather@asdk12.org

Patti Layou

Executive secretary

907-742-4153

layou_patti@asdk12.org

 

Publication Services

Learn more about Publication Services.

 

Pam Butcher

Printing supervisor

907-742-8923

butcher_pam@asdk12.org

 

Sven (Ole) Jordan

Offset equipment operator

jordan_sven@asdk12.org

 

 

Pam York

Publications technician

907-742-8965

york_pamela@asdk12.org

 

David Karaffa

Offset equipment operator

karaffa_david@asdk12.org

 

Ernie Ting

Digital copy operator

ting_ernesto@asdk12.org

 

Heidi Embley

Chief Communications officer
907-742-4158
embley_heidi@asdk12.org

 

Heidi manages public communications for the district by maintaining a relationship with the media and the community. Heidi manages several important informational campaigns, topics include bonds, budget and curriculum matters. She writes copy for brochures, fliers and news releases, as well as the district’s annual report to the community, Expect the Best. In addition to maintaining the district’s social media presence, she developed a popular customer service recognition program for schools and departments. Heidi graduated from Dimond High School and went on to earn a degree in Journalism with an emphasis in electronic communication from the University of Oregon.

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Anita Powell

Customer service representative
907-742-4001
powell_anita@asdk12.org

 

Over the years, Anita has been referred to as the "voice" of ASD. As the initial customer service representative and switchboard operator for the Anchorage School District, she facilitates internal and external customer interactions representing all aspects of the organization, and resolves customer inquiries and concerns both on the phone and in person. Anita also maintains a bulletin of building events and meetings, and completes clerical projects as assigned by the Communications Department. Anita has lived in Anchorage since 1987, and has been an ASD employee for over fifteen years.×

Heather Marron

Assistant director of Communications
907-742-4151
marron_heather@asdk12.org

 

As the district’s assistant director of Communications, Heather focuses on internal communications and external communications. She is the writer and editor of ASD’s two newsletters, Inside ASD and ASD Connect. Heather also manages ASD’s social media presence, which includes Facebook, Twitter and Instagram. She provides training to school and district staff on a multitude of communications topics, including social media, creating effective newsletters and customer service. Heather was raised in Soldotna and graduated with a bachelor’s of Business Administration with an emphasis in marketing from the University of Alaska Anchorage.

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Patti Layou

Executive secretary
907-742-4153
layou_patti@asdk12.org

 

Patti is the Communications Department’s go-to person for anything office-related. As the executive secretary, she handles office management, customer service, budget, payroll, inventory and media support. Patti manages employee recognitions and retirements, sometimes coordinating hundreds of recognitions at a given time. She also supports the daily functions of ASD-TV and Publications Services. Patti, a UAA graduate, was raised in Anchorage and is active in community service and served as the 2012-13 president of the International Administrative Association of Professionals-Billikin Chapter.

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Pam Butcher

Printing supervisor
907-742-8923
butcher_pam@asdk12.org

 

Pam supervises the print shop at the King Career Center and the digital print shop, located in the Education Center. She manages operations and workflow while providing consultation and customer service to district staff requesting print jobs. Pam is a pro at managing multiple large-scale print runs with important deadlines. She is constantly coming up with new and creative solutions for schools and departments. Pam, a life-long Anchorage resident, is an ASD graduate and former KCC print shop student. Her goal is to develop on-the-job training opportunities for students at the print shop.

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Pam York

Publications technician
907-742-8965
york_pamela@asdk12.org

 

As the publications technician, Pam is the district’s in-house graphic designer. She designs a wide-range of projects for departments and schools, including fliers, brochures, forms, signage and logos. Some of her major projects include creating the student handbooks and program of studies books each year and designing the district’s annual report to the community, Expect the Best. Pam also designs materials and themes for the informational bond campaigns. Born and raised in Anchorage, Pam graduated from the University of Alaska Anchorage with a Bachelor’s degree in Journalism and Public Communications with an emphasis in graphic design.

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Sven (Ole) Jordan

Offset equipment operator
jordan_sven@asdk12.org

 

Ole specializes in operating the offset equipment in the print shop. He plates, prints and binds print jobs for the entire district. He keeps our schools stocked with necessary printed materials. Ole is a life-long Alaskan and can be found enjoying the many outdoor activities Alaska has to offer.

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Ernie Ting

Digital copy operator
ting_ernesto@asdk12.org

 

Ernie operates the high-volume digital printers at the ASD Education Center where he prints packets, handouts, and manuals for the district. Some of Ernie’s big projects include printing the annual Financial Plan, CAFR, Fed Impact Cards, enrollment forms and SES mailers. He also prints the school board packets for board members. Ernie graduated from the University of the Philippines Baguio with a certificate in Fine Arts. He immigrated to Anchorage in the winter of 1997.

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Mark Yezbick

Electronic communications manager
907-742-4193
yezbick_mark@asdk12.org

 

Mark is responsible for managing the District's website, as well as leading the District-wide transition of all school websites onto a new content management system. Before coming to Communications, Mark worked for six years as the Sr. Multimedia and Graphics specialist within an Alaska Native Corporation. He holds a Bachelor's in Fine Arts and Master's in Advertising. Before joining ASD Mark studied abroad in Falmouth, Cornwall, United Kingdom.

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Joshua Borough

Media production specialist
907-742-2286
borough_joshua@asdk12.org

 

From the Kahiltna Glacier base camp on Denali, to twelve days at -30 degree temperatures following the Iditarod Trail Sled Dog Race, Joshua has spent more than 12 years photographing the tame and not-so-tame parts of Alaska. As a multimedia specialist, Joshua is responsible for creating visual content for ASD-TV Channel 14, the ASD website, and electronic or print materials produced by the Communication Department. He works with ASD staff to create training videos, PSAs, and commercials. Prior to joining the communications department Joshua photographed and filmed in many of Alaska’s bush villages and cities for a variety of organizations including KTUU-Channel 2, the Anchorage Daily News, the Rocky Mountain News, the Associated Press, NBC National, Russia One, and The New York Times.

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Lucy Corbridge

Web content specialist
907-742-4138
corbridge_lucy@asdk12.org

 

As the web content specialist, Lucy contributes to the upkeep of the District’s website and is assisting in the transition of school websites to ASD’s new content management system. Lucy was born and raised in Anchorage and is an East High School graduate. She earned her Bachelor’s degree in History from the University of Oregon, and further pursued professional interests at UAA, taking courses in graphic design. Lucy worked in marketing and later as an administrative assistant with ASD before joining the Communications department.

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David Karaffa

Offset Equipment Operator
karaffa_david@asd12.org

 

Dave is a Offset Equipment Operator who specializes in printing and binding machinery. He enjoys his job as well as hunting, fishing, hiking and a basket of hot wings.

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